As someone who has been free of the shackles of corporate life for a while now or livin’ la vida broke ahh, I have been pinching every penny. Because of that, I can’t do retail therapy as much as I would like to nowadays. That doesn’t mean I can’t still go out and trick my brain into releasing dopamine through window shopping.
Window shopping is the act of browsing stuff on sale without any intention of getting them, at least according to the Cambridge Dictionary. To me, it’s just me prepping myself to buy it once I generate money again.
Why is Window Shopping So Satisfying?
First of all, unlike retail therapy that requires money, window shopping is $FREE.99. Walking through a mall, you can enjoy beautifully curated store displays, experience the latest fashion trends, and even discover new brands—all without spending a single sen.
Moreover, many people (me included) use window shopping as a source of inspiration. I usually take a stroll inside a HomePro, NITORI, or even Mr. DIY to get ideas on decorating my home. Daiso is a particularly great place to find interesting gifts for friends and family (or even your secret Santa gift recipient).
Not only that, most shopping malls and retail spaces are designed to be visually appealing and enjoyable. Sometimes the bright lights, vibrant displays, and interactive experiences in stores can be just what you need to unwind and chill with the besties. My friends and I are guilty of going to shops and stalls just to discuss our preferences before walking away empty handed.
It’s Not Just For Physical Shopping
Back in the olden days of the 2000s, you would need to go to a brick-and-mortar store if you wanted to shop or window shop. There were also those TV channels selling stuff but it wasn’t really something people ordered from according to my parents.
Thank the gods we live in the age of online shopping because I can browse through stuff at my own time. If I like something, there’s that handy “Add to Wishlist” button or “Add to Cart” option for things you are heavily contemplating on buying. You guys have no idea how many things I have in my Shopee, Zalora, and TikTok Shop carts.
What If I Told You Window Shopping Has Its Benefits?
By browsing first, it helps you make smarter purchases. You can compare styles, brands, and prices before committing to a purchase. This prevents impulse buying and ensures you get the best value for your money.
Window shopping also promotes a minimalist and mindful lifestyle as it allows you to enjoy the shopping environment without unnecessary spending. Instead of buying multiple fashion pieces impulsively, you might note your favourites and only purchase what truly suits your style.
Plus, by window shopping, you’re indirectly supporting the retail industry. Even if you don’t buy anything, your presence as a window shopper contributes to store foot traffic (or just site traffic for online stores), which benefits retailers. Some stores even count traffic as an important metric when assessing store performance.
Though I know window shopping is not as satisfying as actually buying the stuff you want, it is just as fun. At least to me. Or maybe I’m just trying to cope. Oh well, back to Shopee!