After almost 5 years doing this, I have realised that copywriting gets misunderstood. A LOT. Somewhere between all the “make it catchy” requests and the recent rise in AI content tools, people have started thinking that copywriting is just fancy wordplay that anyone can do.
Well, here’s my attempt at debunking some of the most popular myths of copywriting in hopes it could give people a little bit more clarity as to what I do.
Myth 1: Copywriting is just writing pretty words.
If that were true, every English major would be rolling in brand deals. Copywriting isn’t about sounding good. It’s about making people feel something, then act on it. It’s not saying it nicely, but rather saying it in a way that moves someone. Good copy isn’t written for applause; it’s written for results.
Fact: Copywriting is strategy in disguise.
Every headline, every CTA, every “Oops! Something went wrong.” line you see on a website or app is all rooted in a mix of psychology, data, and empathy. Great copy sits between logic and emotion. Sometimes it’s clever, but sometimes it’s simple as hell. One thing is for sure, it’s always intentional.
Myth 2: Anyone who writes well can be a copywriter.
Being good with words helps, for sure, but that’s like saying anyone who can cook rice can be a chef. Copywriting is about translating human emotions into language that converts. It’s not about flexing your vocabulary; it’s about understanding your audience so deeply that your words feel like their thoughts.
Fact: Copywriting is where data meets emotion.
It’s the reason you click “Add to Cart” without overthinking it. Or why a product description makes you laugh and instantly trust the brand. The best copy blends psychology, design, and storytelling so seamlessly you barely notice it creeping up on you.
Myth 3: AI can and will replace copywriters.
Copywriters write words. AI can do that too. The difference? Heart. Context. Timing. Meaning. A machine can guess what words, but only a human can read the room and also the silence in between.
Fact: Copywriting keeps evolving. But it’s not going anywhere.
Platforms change, trends shift, algorithms rewrite themselves, but at the end of the day, we’re still humans trying to connect with other humans. And that’s what copywriting is all about.
So no, it’s not just “wordsmithing”. It’s empathy coated in data. Selling something without sounding like it. It’s the invisible art of making people stop scrolling, just for a second, and feel like “Hey, that’s me!” And that’s what I love about it.