Let’s be real for a second—AI isn’t going anywhere.
Every other headline is yelling something about robots taking over creative jobs, and yeah, it can be a little scary. But here’s the truth: AI can’t replace people like us. Especially not if we know how to work with it, not against it.
I say this as someone who studied law, chose copywriting, and now lives somewhere between words, design, and strategy. If there’s one thing I’ve learned, it’s this: being human is still your biggest edge.
Is AI Coming For Your Job?
TL;DR answer? Not if you consistently evolve with your job.
If your job is super repetitive (like just churning out basic captions or blog posts with not much thought behind it), AI might be able to do that faster.
But if your work involves ideas, empathy, and understanding people? You’re safe. Actually, more than safe—you’re valuable.
What AI Can’t Do
It doesn’t understand context.
You and I know when a line feels “off” or when a message just doesn’t sound right. AI? Not as perceptive.
It can’t think like a human.
AI doesn’t know what makes someone pause mid-scroll or say, “Damn, that hit me right in the feels.” It just predicts patterns based on what it’s seen.
It has no life experience.
Your weird career journey, your culture, the way you talk to your clients or friends—that stuff matters, is totally unique, and can’t be faked.
Still Think AI Can Replace Us?
Initially, I’ve had those thoughts too, “Why even try when AI can do this in 3 seconds?”
But the more I played around with it, the more I realised that AI is fast. But it also creates very generic content. It’s only as good as the prompts you give it, so the person behind the screen still matters. Plus, all your experiences and knowledge adds value to the content you create. That’s something AI cannot create. Basically, AI replicates based on pattern, and doesn’t really create.
How I Make AI Work For Me
Use it to speed up the boring bits.
First drafts, outlines, translations—it’s a great starting point and soundboard. Then, once it helps with the groundwork, I come in and add the human touch.
Experiment without ego.
I try stuff, break stuff, laugh at the weird results, then tweak. I treat AI like a curious intern: sometimes helpful, sometimes chaotic, always learning. Make sure you take whatever it says at face value and ALWAYS research because the results aren’t always accurate.
Stay sharp on the stuff AI can’t do.
Thinking, empathising, storytelling, understanding what makes people feel something. That’s the stuff that keeps me relevant as a creative.
The people who’ll thrive aren’t the ones who resist AI. It’s the ones who incorporate it into what they already do best. The ones who can see both the big picture and the small details. Who know how to ask the right questions, not just type the right prompts.
Basically? The more human you are—the more layered, curious, and strategic—the harder you are to replace.
If you have some extra time to spare, you can always watch this podcast where I address this in more detail: